Subaru of America Announces Year-On-Year Sales Increase for 2008

298thmCHERRY HILL, N.J., Jan. 5 /PRNewswire/ — Subaru of America today announced a 0.3% sales increase for full-year 2008 sales over 2007. Driven by record results for its Impreza, Legacy and Forester model lines, Subaru was the only full-line brand with positive sales through November 2008. (Full-year results for other makers are not known at time of posting).

The year-over-year sales increase adds to the good news the company enjoyed in 2008: the Subaru Forester was named 2009 Motor Trend Sport/Utility of the Year and the company was awarded the title Automotive Marketer of the Year by and the brand has performed well in Kelley Blue Book and ALG ratings.


               December                   December YTD
            2008     2007    %chg       2008       2007    %chg
 Legacy     1824     2066   -11.7%     22596      21094     7.1%
 Outback*   4067     5831   -30.3%     44280      57334   -22.8%
 Impreza    4192     5376   -22.0%     49098      46333     6.0%
 Forester   6499     3992    62.8%     60748      44530    36.4%
 Tribeca     705     1471   -52.1%     10975      16790   -34.6%
 Baja          0        3  -100.0%         2       1127   -99.8%
 Total    17,287   18,739    -7.7%   187,699    187,208     0.3%
 * Includes Legacy Wagon


Subaru has also announced it will show a Concept Legacy Sedan at the upcoming North American International Auto Show (Jan. 11, 2009) to showcase a potential direction for the model that celebrates 20 years of U.S. sales and production in 2009.

Tim Colbeck, vice president of sales for Subaru of America said, “To post increased sales for the year the Industry has just experienced reflects the strength of our products, our dealers and the Subaru brand. In a difficult market we were able to establish new sales records for Forester, Impreza and Legacy sedan and also record our highest market share ever.”

Tom Doll, executive vice president for Subaru of America said, “Our 2008 sales results are tribute not only to our product offerings, but also to the commitment, perseverance and dedication of our retail sales network. Our strategy was to concentrate on building our brand image and also to leverage the value, performance and utility of our products rather than focus on “selling the deal”, and that strategy has allowed us to significantly outperform the market.”

[ Source: PRNewswire ]

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